It doesn't matter how good your screenplay is if nobody reads it. Each year, thousands of spec scripts are written. Many of these scripts are written by established screenwriters who have agents and/or managers and an existing track record, all of which aids in actually getting someone to read the script.
Of course, there are many more scripts being written by those not yet established in the film business. In this case, a great logline and a sensational short summary are your two most important sales tools.
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